Tell consumers about Potato Power! with the world-renowned MR. POTATO HEAD™ character on your packaging. The US Potato Board (USPB), in cooperation with Hasbro, developed the Healthy MR. POTATO HEAD character specifically to communicate the potato’s nutrition message. Over the next three years, you can draw attention to your potato packaging with Healthy MR. POTATO HEAD Kwik Lok Closure-Labels.
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The USPB already paid for the plates and dyes—your investment is in the finished product. Additionally, the USPB will reimburse 25% of the cost of a grower/shipper’s Kwik Lok order (restrictions apply*).

To order your labels, call Kwik Lok toll-free: 1-800-688-5945 or contact your Kwik Lok Sales Representative or Distributor.
Orders come with the three fronts shown above. Each design will run about 300 labels in a row, and then switch to the next design. You choose one of (6) back designs:

General Promotional—explains how consumers can order a Healthy MR. POTATO HEAD premium (5” toy with interchangeable parts) by redeeming two fresh potato UPC codes and $7.50 for shipping and handling.
General Nutrition—highlights how potatoes fit into a winning diet plan
Burbank 1—Promotional offer with variety designation of “Burbank”
Burbank2—Nutrition information with variety designation of “Burbank”
Norkota 1—Promotional offer with variety designation of “Norkotah”
Norkota2—Nutrition information with variety designation of “Norkotah”

ORDER BY BACK DESIGNATION: i.e. General Promotional

Restrictions Apply:

Shippers may order as many Kwik Loks as they need, but the USPB will cover 25% of the cost, up to 3 million Kwik Loks. After 3 million, the shipper is responsible for 100% of the cost.

To be reimbursed, please send a copy of the paid invoice to: Mac Johnson, USPB, 7555 E. Hampden Ave #412, Denver, CO 80231 or fax (303) 369-7718

The USPB Healthy MR. POTATO HEAD campaign program has been allocated a specific budget to supplement the purchase of grower/shippers’ Kwik Loks. The USPB will extend this cooperative effort until the budget is exhausted.
GENERAL PROMOTIONAL: BACK
GENERAL NUTRITION: BACK
BURBANK 1: BACK
BURBANK 2: BACK
NORKOTAH 1: BACK
NORKOTAH 2: BACK
Labels are available with Series K-NRP closures and/or Series KM-NRP closures and in Right and Left Hand. When ordering, we will need the following information: Quantity, Closure Series, Lok Opening Size, Back Copy Number (i.e. Generic 1), Right and/or Left Hand.